Breast Cancer Survivor and Award Winning Broadcast Host is Back

New Day Foundation for Families, a leading nonprofit dedicated to reducing the financial burden and emotional stress caused by cancer, announced the addition of former Detroit television and radio host Kim Adams to the organization as fundraising and development executive. The announcement was made by New Day Co-founder and President Gina Kell Spehn.  

Headshot of Kim Adams, smiling. looking to the left, with long hair flowing down her front.

Kim Adams was shocked when, last November, her position as host at 98.7 The Breeze was suddenly eliminated due to a format change. As a local Emmy award-winning on-air personality, the news came as a surprise to metro Detroit fans as well. During this time, Adams had been a supporter of New Day Foundation for Families, even performing onstage in the nonprofit’s Celebrity Lip Sync battle in an emotional show of support for a local family who received support from New Day. Adams herself is a breast cancer survivor and single mom of five who is eager to promote the New Day mission of helping families facing cancer.

“As a cancer patient who didn’t accept help when I should have, now I have a chance to tell people to get some help – you’ll heal faster,” said Adams.  “There is no shame and no judgment in receiving financial help when you most need it.”

“It is an honor to welcome Kim Adams to the staff of New Day Foundation for Families,” said New Day Co-founder and President Gina Kell Spehn.  “Her work on behalf of women’s issues in the community is extensive, and her personal experience as a breast cancer survivor and fundraising advocate for non-profits make her the perfect fit for our organization.”

After 30 years in the Detroit media, Adams admits she has cultivated many connections in metro Detroit and is well-prepared for a position in development.  Her first move after losing her on-air position was to start a charity that would provide food to those in need on Christmas Day.  Together with WDIV’s Paula Tutman, the pair raised $30k in one week, proving her significant reach and influence with local fans.

“People are very generous and I think they trust me,” Adams said. “If I put my name on something and fund raise for it, they know that I’ve done my due diligence; that it’s something important and I feel connected to it.”

Together with New Day, Adams will host a new series of free, online conversations with experts beginning April 25, 2021. Topics for the virtual workshops will vary each month, including self-care in times of crisis, successful caregiving, overcoming financial toxicity, managing your money, navigating the legal system during a major illness, and much more. The recorded workshops will also be available on the New Day Youtube Channel.

She will also create a video support library that patients undergoing cancer treatment, as well as their caretakers, can access online. Adams is the owner and CEO of Kim Adams Productions LLC, which has produced commercials for the DMC, as well as helped numerous businesses develop their brands through captivating video profiles. 

“You can give people literature but when you’re in treatment, you can barely keep your eyes open, you can’t read,” explains Adams from personal experience. “I think it helps to hear people and see them talking. The virtual workshops and online library will make it easier for patients and caregivers to have video to turn to for support.”

Kim Adams

Becoming the first female meteorologist in Detroit television ranks as Kim’s proudest professional achievement, along with earning the seal of approval from the American Meteorological Society. Kim has won awards from the Associated Press and the Michigan Association of Broadcasters for her weather reporting, and an Emmy from the National Academy of Television Arts and Sciences for her work as a health reporter. Adams is a Hurricane Katrina survivor, a domestic violence survivor and a breast cancer survivor.

New Day Foundation for Families

A Rochester, Michigan, nonprofit organization dedicated to reducing the effects of financial toxicity and emotional stress caused by cancer. Their programs are intended to have a positive impact on treatment outcomes and survivorship. New Day offers financial grants in the form of short- term bill payment services, as well as emotional support programs for families who have dependent children in the home as they face the burdens that accompany the diagnosis and treatment of cancer.

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