Chief Financial Credit Union’s new Community Center and Branch at 20 S. Main on the Chief Financial Campus at the corner of Diversion and Rochester Road has officially opened on the border of Rochester and Rochester Hills. The Rochester Regional Chamber of Commerce held a ribbon cutting to welcome members, local leaders, and area connections to the revised and remodeled location, formally the site of US Scuba.
Chief’s new community center and branch offers the community and businesses a welcoming space to gather, learn, and connect. As part of Chief’s commitment to empowering financial success and inspiring creative philanthropy, the Chief Financial Community Center features meeting spaces, an event space, and public areas for members, the community, and local organizations to work.
The Community Center broke ground in 2020 working with Michigan-based architecture firm, CBI Design Professionals, inc. “People who are familiar with the Rochester Area knew this space as US Scuba for decades. The lobby design was based on the same open concept which housed the US Scuba dive pool. We simply opened the Atrium and lobby up even more to the community by opening the north wall so that you can see Downtown Rochester from the center of Chief’s Atrium,” said Robert Clarke. “We also created an outside patio area and steps leading to Paint Creek Trail as part of the exterior spacing surrounding the Atrium. You get a sense as you’re driving up or just down that Chief’s Community Center being is inviting and open to be experienced and utilized by the community.”
Since its founding in Oakland County in 1941, Chief Financial Credit Union has shown commitment to its members and the community alike. Originally headquartered in Pontiac, Chief has expanded over the years to include its Dearborn, Pontiac, Rochester Hills, Birmingham, and (coming soon) Troy locations.
“When we moved our headquarters to the Rochester area in 2015, we were welcomed with open arms,” said Tom Dluzen, Chief President and CEO of Chief Financial. “As we’ve continued to grow into other communities, it made sense for us to expand our footprint in the community we call home with a beautiful space that welcomes people into Downtown Rochester.”
The Rochester Area has become an essential part of their business, partnering with local organizations as well as becoming the official credit union of both Leader Dogs for the Blind and Rochester University.
Chief Financial Credit Union’s new Community Center and Branch is located at 20 S. Main on the Chief Financial Campus at the corner of Diversion and Rochester Road. Due to the proximity to the intersection, only Northbound traffic may enter from Rochester Road.
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