Crittenton Hospital wins national advertising awards for overall campaign and website

Crittenton Hospital’s new website has won an Interactive Advertising Competition (IAC) Award for Outstanding Website.   The IAC Awards highlight the best in online advertising across 96 industries and nine online formats including, online ad, video, mobile, newsletter, email and social media. The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising as well as recognize the individuals and organizations responsible.

CHMC Front of Building2009The website was designed and built to be pragmatic, yet visually appealing, and simple to use. It has improved the hospital’s ability to communicate, share, engage, and conduct business online. The site is easily managed through a content management system, and offers several opportunities for the online visitor to communicate with hospital staff.

“Updating the website was long overdue and essential to the future success of Crittenton. LevelSet Solutions helped us create a site that is user-friendly, and informative,” explained Brian Birney, Director of Marketing and Communications. “It’s visual, engaging and most importantly, we have seen improvements in our key performance indicators.  This award validates our strategy and we look for future successes with LevelSet at our side.”

Crittenton has also won two silver-level advertising awards in the 30th Annual Healthcare Advertising Awards and the 2013 Aster Awards for its “Hospital-ity” advertising campaign. The campaign is comprised of a series of digital ads and TV commercials that convey a philosophy validated and reinforced in every aspect of the Crittenton experience.

With nearly 4,000 entries, the Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report (HMR), is the largest healthcare advertising awards competition in the country; and one of the ten largest of all advertising awards.  HMR is the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. The awards, judged by a national panel of healthcare marketing experts, were reviewed for creativity, quality, message effectiveness, customer appeal, graphic design and overall impact. Silver awards were given to approximately 241 institutions.

The Aster Awards receives approximately 3,000 entries from across the United States, Canada and South America. The program provides healthcare organizations and advertising agencies the opportunity to compete against similarly sized organizations within the United States and abroad.  The Aster Awards Program, hosted by Creative Images, Inc., is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries compete against similar-sized organizations and must score in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“Since working with PUSH 22 we have experienced a dramatic increase in brand and specialty recognition within our target communities and demographics,” said Birney.  “It is exciting for Crittenton and PUSH 22 to be recognized for the hard work it took to develop the highly creative, strategically executed campaigns that we have launched through the past year.”

About Crittenton Hospital Medical Center

Crittenton Hospital Medical Center (located at 1101 W. University Drive, Rochester, Michigan) is a 290-bed acute health care facility serving communities in Oakland, Macomb and Lapeer counties. The medical staff of nearly 500 physicians provides a wide range of medical specialties. As a fully-accredited teaching facility, Crittenton provides a campus for residents from Wayne State University’s School of Medicine who are specializing in Family Medicine, and Ear, Nose and Throat (ENT). Crittenton also is a teaching campus for nurses from Oakland University’s School of Nursing.  For more information visit or call 248-652-5000. Follow Crittenton on Facebook and Twitter.

About LevelSet Solutions
LevelSet Solutions is a collection of highly experienced and talented professionals who joined forces because of their passion to help companies grow and succeed. Its vision is to provide superior planning, execution, and success. LevelSet Solutions suite of services includes Internet marketing and business technology solutions and custom software. Its passion coupled with its superior project management and ability to execute on smart plans makes LevelSet Solutions uniquely positioned to assist companies succeed.  For more information, visit or call 248-629-9207. Follow LevelSet Solutions on Facebook and Twitter.

About PUSH 22
PUSH 22 is an integrated marketing communications agency that is focused on propelling clients ahead by offering original solutions to their marketing problems. The agency provides a unique blend of strategic thinking and creative implementation in the following industries: automotive/manufacturing, IT, residential and commercial building, healthcare, and professional and financial services. PUSH 22 provides branding, advertising, new media solutions, public relations, investor relations and more, to help clients move forward, thinking. For more information, visit or call 248-335-9500.  Follow PUSH22 on Facebook.

About Jen Bucciarelli

Veggie lover and aspiring word chef, reporter Jen Bucciarelli covers all things health and medicine for Rochester Media and The Community Edge. She is always on the hunt for local experts who can help improve the lives of our readers. Send her a note at

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