Downtown Rochester Hosts 63rd Annual Sidewalk Sales

Sidewalk Sales will Kick-off on Thursday, July 12

“Over the years Sidewalk Sales has become something to expect during the summer in Downtown Rochester,” said Jenna O’Dell, Events Coordinator of the Rochester Downtown Development Authority (DDA). “For many it isn’t summer without three days filled with shopping, dining, and family-friendly activities.”

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Downtown Rochester Sidewalk Sales

Sidewalk Sales will run Thursday, July 12 and Friday, July 13 from 10:00 a.m. – 9:00 p.m. and Saturday, July 14 from 10:00 a.m. – 6:00 p.m. Come check out the awesome assembly of bargains from Downtown Rochester merchants. Sidewalk Sale displays will be located along Main Street and side streets in Downtown Rochester.

Kids can partake in a sand art activity daily from 12:00 – 3:00 p.m. in front of 423 Main. Shoppers can enjoy musical entertainment from the Midwest Dueling Pianos on Thursday night from 6:00 – 9:00 p.m. On Friday night get movin’ and groovin’ for the return of Dancin’ in the Street. Dancin’ in the Street takes place on W. Fourth Street from 6:00 – 10:00 p.m. Bring the whole family to enjoy live music featuring the band SpaceCat as well as, a TasteFest from local Rochester eateries.

The Explorers Club invites kids of all ages to get outdoors and explore everything that our community has to offer through an amazing array of adventures. Kids can pick up their free Explorers Club Kit during Sidewalk Sales at the DDA Booth located at west Fourth & Main. 

Continue the fun on Saturday, July 14 with Movies in the Moonlight and Jumanji: Welcome to the Jungle. Movies in the Moonlight is located in the parking lot at the corner of E. Third & Water, one block east of Main. Featured movies begin at dusk (approximately 9:15 p.m.) and pre-shows start at 8:30 p.m. Admission is free. Movies in the Moonlight continues on July 21, 28 and August 4. 

For more information on the Rochester DDA and downtown Rochester, including a complete schedule of events, please visit

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