ROCHESTER, Mich. – Oct. 20, 2011 – Your business can help brighten the holidays in downtown Rochester by becoming a sponsor of The Big, Bright Light Show!

This signature event in downtown Rochester is unlike any other in the Midwest. The display features 1.5 million points of glimmering holiday lights covering the buildings of downtown Rochester, which will be lit nightly, Nov. 28 through Jan. 1, 2012, from 6:00 pm to midnight.

“The Big, Bright Light Show is holiday magic personified; it is something you have to see to believe,” stated Kristi Trevarrow, Executive Director of the Rochester Downtown Development Authority (DDA). “This holiday tradition is one of a kind and sponsorships are a great way to be a part of the excitement even if your business isn’t located downtown.”

Sponsorships are currently available at various levels starting at $1,000 and the DDA staff will work with each business to develop a sponsorship based on individual needs. Depending on the level of sponsorship, packages could include a combination of benefits such as website links, tickets to the sneak preview event and logo inclusion in television advertising.

The Big, Bright Light Show will debut on Monday, Nov. 28 at 7:00 pm during the 39th Annual Lagniappe celebration and will be illuminated every night from 6:00 pm to midnight through Jan. 1, 2012.

For more information, contact the Rochester DDA at 248/656-0060 or visit us online at


About Tom and Ann Gendich

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