ROCHESTER, Mich. – Nov. 16, 2011 – You are invited to brighten your holidays in downtown Rochester with The Big, Bright Light Show! The buildings in downtown Rochester will be covered in more than 1.5 million points of glimmering holiday light which will be lit nightly, Nov. 28 through Jan. 1, 2012, from 6:00 pm to midnight.

The Big, Bright Light Show, a holiday display unlike any in the Midwest, is entering its sixth year. As with last year, the buildings of Main Street will be covered in big, bright lights beginning at the South Bridge and will extend north to Romeo Road. Additionally, buildings on Fourth Street from Walnut to Water Street will be covered.

The Western Knitting Mill on Water Street is home to the Snowflake Spectacular, sponsored by Roy Rewold and Frank Rewold – a dazzling display of over 75 giant snowflakes that flash to the beat of holiday music. The traditional Christmas tree on University will be transformed into the Dazzling Tree of Lights, with lights covering every inch of the tree.

“The Big, Bright Light Show is holiday magic personified; it is something you have to see to believe,” stated Kristi Trevarrow, Executive Director of the Rochester Downtown Development Authority (DDA). “This holiday tradition is one of a kind, and the perfect complement to the one of a kind shopping experience one will find in downtown Rochester.”

The Big, Bright Light Show will debut on Monday, Nov. 28 at 7:00 pm during the 39th Annual Lagniappe celebration and will be illuminated every night from 6:00 pm to midnight through Jan. 1, 2012. Many businesses are open Monday through Saturday, until 9:00 pm.

The Big, Bright Light Show is sponsored by @ Home Furniture, Beaumont Health System, Crittenton Hospital Medical Center, DTE Energy, Flagstar Bank, Frank Rewold & Son, Fox Optical, Haig’s of Rochester, ME Beauty, Michigan First Credit Union, Mr. B’s Food & Spirits, Oakland University, The Oaks at Hampton, O’Connor’s Public House, Penn Station East Coast Subs, Penny Black, Pino Insurance, The Pod Drop, Rojo Mexican Bistro, Royal Park Hotel, The Silk Worm, South Street Skateshop, Studio One Salon & Talulah Belle Boutique and the Rochester DDA. For more information, contact the Rochester DDA at 248/656.0060 or visit us online at or


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