Learn. Share. Launch. Grow.
LaunchLab, presented by the Rochester Regional Chamber of Commerce, is preparing for liftoff. LaunchLab is an online platform where participants can learn from local experts. The chamber will kickoff the new program at a live, hybrid event on Friday, June 4, at 9:00 a.m.
The LaunchLab brand is a unique mixture of serious high-tech resources and networking within an exciting, engaging, and collaborative environment. LaunchLab’s main goal is to assist current and new chamber members in leveraging their professional expertise into business opportunities, while making it easier for individuals to benefit from the intellectual capital and business insight that is so uniquely abundant, right here in our community.
Lift-Off June 4
Registration is required for both in-person and virtual attendees. The virtual event is free and will be held on Facebook Live. The in-person event is at the Royal Park, which includes breakfast and networking, and costs $40.
- 8:00 a.m. – Networking (Boxed Breakfast at the Royal Park Hotel)
- 9:00 a.m. – Program Begins (in-person & virtual)
- 10:00 a.m. – Program Ends
In-person attendees will be entered into a drawing to win a free, one-hour coaching session with Jeff Letson of Revenue Refinery about becoming a course author. This event will feature a panel discussion, live Q&A, and LaunchLab updates.
Developing LaunchLab
With virtually unlimited ways to engage in commerce online, businesses across the nation are developing new methods to connect with clients, deliver goods and services, and embrace digital alternatives to reach new markets.
While conducting business online isn’t new, it did become imperative with the onset of the worldwide pandemic in 2020. One in five small businesses in the US reported having to temporarily close down since the pandemic started according to the US Chamber of Commerce. And, with nearly 90 percent of all US commerce taking place in the physical world, that makes for a huge impact on local businesses.
Businesses who already had a strong online presence were able to ramp up quickly while those who did not faced an uphill battle.
The Rochester Regional Chamber Foundation received a grant from the Consumer’s Energy Foundation to help the Chamber implement new services to help small businesses increase their web presence by elevating them as experts, giving them access to on-demand tools and providing professional training.
“This grant could not have come at a more perfect time.” according to Alaina Campbell, President of the Rochester Regional Chamber of Commerce. “When shelter-in-place was enacted, the Chamber dove in and helped businesses navigate the shut-down, but we knew there was more work to be done. With this grant, we can assist our members with the latest technology to help them grow their business by accelerating their online engagement with each other and beyond.”
The Chamber Office will Soon Transform into a Member Hub
- An on-site video/audio studio along with tutorials and assistance to create professional digital content
- Smart office AV conferencing abilities including online event hosting capabilities
- Video Production
- Open and private work space
- Reliable fiber internet service with bandwidth capable of livestreaming
Digital Offerings through the Online Learning Platform
- Online curated and targeted courses that bring enterprise-level marketing knowledge to small businesses
- An opportunity for members to establish authority as subject matter experts as course creators
- Online courses act as a lead generator for member businesses
- Provide digital alternatives to help members engage and connect
The chamber has worked over the last year, together with supporting businesses, to provide necessary resources and help to solve problems. They see this as an exciting and unique way to continue to help their members move forward and thrive.
About Rochester Media