Shop Local and Win Big after Thanksgiving

Join the merchants of Downtown Rochester for a two-day shopping event after Thanksgiving. This year, Downtown Rochester is celebrating Plaid Friday and Small Business Saturday to encourage patrons to shop small and give big this holiday season. Plaid Friday and Small Business Saturday are days dedicated to strengthening the community by supporting local small businesses.

Plaid Friday takes place November 26, shoppers are encouraged to wear plaid and head to Downtown Rochester for a fun day of shopping. Plaid Friday celebrates the diversity and creativity of local and independent businesses. It is a fun alternative to the consumer frenzy of Black Friday. Shoppers will enjoy store discounts and promotions, as well as a “Shopping with my Gnomies” selfie scavenger hunt. Find all six “Gnomies” hidden throughout businesses, take a selfie with each of them and tag Downtown Rochester and post the photos on a Instagram or Facebook story for a chance to win a $100 gift certificate.

Now in its twelfth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Shoppers may enjoy discounts and promotions in Downtown Rochester. New this year, the Rochester Downtown Development Authority is giving away a $500 Downtown Rochester shopping spree. Holiday shoppers will need to text SHOPSMALL to 866-603-4005 and then will be prompted to text a picture of their receipt from a purchase made at a Downtown Rochester business on November 26 or 27. The winner will be selected and contacted on Wednesday, December 1. 

Also on November 27, in Downtown Rochester, is the Third Annual Rochester Author Fair held at the Rochester Hills Public Library in collaboration with Rochester Writers.

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