How Companies Win is an in-depth look at a present-day issue that currently has many companies in a quandary.  Authors Kash and Calhoun invested a lot of time and effort into investigating what may be causing many companies to miss the boat within their own industries.  They found that too much effort was spent on the supply chain and not enough time was spent looking for the demand chain.  Using many relevant, present-day case studies, they show us how large companies have completely missed not … [Read more...]