Last week we discussed the advantages of copyrighting your work. Today, in our second of a three-part series, we look at trademarks.  A trademark (™) is, "A word, phrase, logo, or other graphic symbol (i.e., the shape of a Coca Cola® bottle) used by a manufacturer or seller to distinguish its product(s) from those of others.” The main purpose of a trademark is to designate the source of goods or services, allowing it to essentially serve as the commercial substitute for one's signature. But, … [Read more...]