Trademark: What’s Your Sign?

Last week we discussed the advantages of copyrighting your work. Today, in our second of a three-part series, we look at trademarks.  A trademark (™) is, "A word, phrase, logo, or other graphic symbol (i.e., the shape of a Coca Cola® bottle) used by a manufacturer or seller to distinguish its product(s) from those of others.” The main purpose of a trademark is to designate the source of goods or services, allowing it to essentially serve as the commercial substitute for one's signature. But, … [Read more...]

What Font Should I use for my book?

What Font to Use?  It Likely Depends! One of the most common questions asked by would-be self-publishers who are intent on designing and typesetting their book themselves is, "What font should I use?"  When people are asking this question it shows us that they are at least thinking about their selections.  However, the answer is not cut and dry.  You'll get a different answer from almost everyone you ask.  And they might all be correct. Say "No" to Times New Roman or Time Roman We are told … [Read more...]

Should I write my book?

As a publisher we hear this questionoften here at Rochester Media. Our answer is usually, "If this is something you are passionate about then you should certainly try." There are staggering statistics that would discourage anyone from even attempting to write a book. There are those same statistics that would discourage someone from starting a business, from running a marathon, or from finishing their education. If we were to listen to statistics in order to make our choices in life, we will not … [Read more...]

The Basics Publishing Package

The Basics Publishing Packaging The Basics Publishing Package is $500 up-front and then each book costs $4.50 after that (200 pages or less and 8 x 5 paperback) This includes your ISBN and Copyright You are responsible for all editing and formatting You are responsible to supply cover art for the front and back of your book You will be responsible to market and sell your book You will have a 300 book min order upon completion The Basic Process -- How it Works: You submit your … [Read more...]

The Upgrade Publishing Package

The Upgrade Publishing Package: This package is $1,250 up front and then each book is $4.00 after that (200 pages or less and 8 x 5 paperback) This includes your ISBN and Copyright We will edit and format We will offer you 3 or 4 options for the cover to chose from We will list your book on Amazon.com We will offer you a marketing plan and help you implement it. You will have a 200 book min order upon completion The Basic Process - How it Works: You submit your work to us … [Read more...]

The Works Publishing Package

The Works Publishing Package This package is $2,250 up front and then each book is $3.75 after that (200 pages or less and 8 x 5 paperback) This includes your ISBN and Copyright We will edit and format We will offer you a complete custom cover We will list your book on Amazon.com We will market your book to thousands of people We will setup a cusomt URL for you with your own webpage We will setup in-store book signings at local bookstores for you We will setup your … [Read more...]