The Rochester Area Heritage Festival announces a new strategy to raise funds for the 33-year-old festival. In conjunction with Rochester’s Fieldstone Winery, the festival is selling bottles of private-label Rochester Red and pinot grigio at $12.99 plus tax. Fifteen percent of each sale benefits the festival. “It’s a new direction for us,” said the festival’s event coordinator, Alexis Shull. ‘We’re raising funds and helping support the local business community.” Jordan Southard, manager … [Read more...]