Wanderlust: A New Shopping Destination

About two weeks ago I noticed changes to a storefront on Main Street. Two of my favorite colors grabbed my eye: gray and teal. Once I saw that, I was excited to see what was going to open up. Then during Rochester Posed last week I noticed the store sign was up and it said “Wanderlust.” It really intrigued me because I wasn’t sure what the merchandise would be, so I talked to the store owner, Ally Martin, and got the scoop.

Wanderlust3Ally is partnering with her mom, Denise, to bring us a great selection of women’s casual clothing, shoes and accessories. If you’re anything like me, shopping can be an overwhelming experience so I am looking forward to getting guidance from Ally regarding fashion. When she told me that fall and winter trends are oversized sweaters, loud prints, and spikes, I thought, “Oh my goodness!” but with Ally’s extensive fashion experience and degree from The Art Institute of Phoenix, I am sure she is right! She also said to look for army greens, leather, studs, floppy hats, and baggy pants.

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Wanderlust is located at 404 South Main Street in downtown Rochester. They are having a Grand Opening on Friday, October 11, from 5:00 to 9:00 p.m. Be sure to stop in to check out their fall lineup. You can follow Wanderlust Boutique on Facebook and Instagram. If you have any questions, contact Ally at (248) 652-3300.

About Meghan Zeile

Mom-in-the-know and local writer for Rochester Media. Always looking for tips with kids, family life, and fun local adventures. Contact at Meghan@rochestermedia.com


  1. Can’t wait to check it out!

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